Chicago Technical SEO Consultant
If you’re a business owner in Chicago, you know how important it is to have a strong online presence. After all, the Windy City is home to some of the world’s biggest and most influential companies. To compete with the big boys, you need to make sure your website is optimized for search engines. That’s where technical SEO comes in.
Technical SEO is the process of improving your website’s architecture and code so that it can be more found and indexed by search engines. When done, technical SEO can help your website rank higher in search results. It can also help driving more traffic (and potential customers) to your site.
Not sure where to start? Don’t worry, we’ve got you covered. Here are five technical SEO tactics every Chicago business should be doing.
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Use keywords strategically
Keywords are the foundation of any good SEO strategy. To determine which keywords you should be targeting. Start by brainstorming a list of terms and phrases related to your business. Once you have a list of potential keywords, use a tool like Google Keyword Planner to see which ones are being searched for most often. Once you’ve identified a few high-traffic keywords, start incorporating them into your website’. But don’t go overboard with the keywords—too many will actually hurt your ranking rather than help it.
Optimize your title tags and meta descriptions
Your title tags and meta descriptions are two of the most important elements on your website when it comes to technical SEO. That’s because they’re what show up in search results when someone types in a relevant query. Your title tags should be no longer than 60 characters and should include the target keyword for the page. For meta descriptions, aim for around 155 characters. You should use that space to give searchers a brief but enticing preview of what they’ll find on your page. Both title tags and meta descriptions should be unique for each page on your website—duplicate content will harm your ranking.
Improve your site's speed and performance
Make sure your site is mobile-friendly
More people than ever before are using their smartphones and tablets to browse the web. Which means if your website isn’t mobile-friendly, you could be missing out on a ton of potential traffic (and customers). To make sure your site is mobile-friendly, start by checking out Google’s Mobile-Friendly Test tool. This tool will give you an instant analysis of how mobile-friendly your website is. It would also give you as specific recommendations for improvement. Once you’ve made changes to improve your site’s mobile-friendliness, keep an eye on your analytics to see if you notice an uptick in mobile traffic.
Implement schema markup
Schema markup is code (usually in HTML) that helps search engines understand the content on your website better. When used well, schema markup can give your listing a boost in the search results—which means more clicks (and potential customers) for you. Adding schema markup can be a bit tricky if you’re not familiar with code. But there are plenty of resources online that can help walk you through the process step-by-step (like this one from Moz).
There are many benefits to working with a Chicago technical seo consultant. The most obvious benefit is that they have a wealth of knowledge and experience in the field of SEO. They know how to optimize a website for largest search engine visibility. And they can help you troubleshoot any issues that you may be having with your site. Also, a Chicago technical SEO consultant can also provide you with valuable insights into the latest trends in the SEO industry. This can help you stay ahead of the curve and make sure that your site is always up-to-date with the latest algorithms and ranking factors.
A Chicago technical seo consultant can help you to improve your website’s ranking in search engines. They will analyze your site and identify areas where you can make improvements. This may include optimizing your website’s code and structure, improving your content, and building links. A Chicago technical seo consultant can also help you to track your progress and ensure that you are making progress. If you are serious about improving your website’s ranking, then a Chicago technical SEO consultant can be a good resource.
These days, it’s more important than ever before for businesses in Chicago to have a strong online presence—and that starts with technical SEO. By implementing even just a few of these technical SEO tactics, you can help improve your website’s ranking in search results, drive more traffic (and potential customers )to your site, and ultimately grow your business. So what are you waiting for? Get started today! And if you need any help along the way, our team at Metric Marketing would be more than happy to assist.
As a business owner, you know that ranking high in search engine results is essential for driving traffic to your website. But what you may not know is that there’s more to SEO than just keyword optimization. Technical SEO is a complex and ever-evolving field, and it’s important to partner with a Chicago technical SEO consultant who stays up-to-date on the latest trends and changes. At Chicago Web Design SEO Company, our team of experts has extensive experience with technical SEO, and we’re always up-to-date on the latest algorithm changes and best practices. We’ll work closely with you to assess your unique needs and create a customized strategy that will help you achieve your desired results. Contact us today to learn more about how we can help you take your SEO game to the next level.